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Unformatted text preview: samples in the Mall. Each brand/distributor has a person ready to gas you in a cloud of their perfume as you pass by. This push strategy works in that, the consumer smells the product that they might not have otherwise, and therefore makes a purchase. What is an example of a situation in which an organization would use a pull strategy? A pull strategy that comes to mind is during Christmas Holidays. There always seems to be that hot, exiting, new toy that every just has to have. The problem is the stores never seem to have them in stock. The advertising and aggressive marketing hypes everyone up and causes a mad rush. This type of pull strategy occurs every Holiday Season; tickle me elmo, playstation, etc....
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This note was uploaded on 07/22/2011 for the course MKT 421 taught by Professor Unknown during the Spring '08 term at University of Phoenix.
- Spring '08