MKT 421 Week 4 DQ 3

MKT 421 Week 4 DQ 3 - with effective communication. The...

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What does the term noise mean in marketing? With so much advertising noise in the marketplace, how can a company ensure its message is heard? What does the term noise mean in marketing? The term noise as applied to marketing is best described as “…random and competing messages that may interfere with the intended communication” (Kotler & Keller, 2009, p. 475). Distractions such as competing ads are noise and may distract a customer from the intended message or ads. With so much advertising noise in the marketplace, how can a company ensure its message is heard? With so much advertising noise in the marketplace, a company can ensure its message is heard
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Unformatted text preview: with effective communication. The company needs to know their audience and the response they will receive. Encoding, decoding, response and feedback are the major communication functions. Encoding can be a tricky method of delivering a message to the audience, where the audience decodes or interprets the message differently. However, this method can be very effective the more the senders field of experience overlaps that of the receiver. Reference Kotler, P. & Keller, K.L. (2009). Marketing management (13th ed.). Upper Saddle River, NJ: Prentice-Hall....
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