week3 casestudy

week3 casestudy - Thuy Lam Wal-Mart Customer Services...

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Thuy Lam Wal-Mart Customer Services Wal-Mart is in the business of selling everything customers need in their everyday lives. This includes the consumer goods listed above as well as food services items. Even still, Wal- Mart pursues multiple strategies. Concerning concentration, Wal-Mart continually finds more consumer goods to sell at its stores, which can take money from competitors. Additionally, when Wal-Mart entered into the food market, it quickly consolidated and held to good, saleable products. Wal-Mart never forays too far into a market and only sells what will make it a profit. Wal-Mart definitely has the business strategy of Low Cost Leadership. They do nothing to really differentiate themselves from competitors and provide no-frills self-services stores that always provide the lowest prices. Wal-Mart has built enough power with suppliers that they can dictate the prices, go in, and change suppliers manufacturing processes in order to writing out more and more saving for the consumer. While they do try to provide good customer services on
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week3 casestudy - Thuy Lam Wal-Mart Customer Services...

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