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assessment Hum - Title SocialMedia&CorporateCommerce...

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Title Social Media & Corporate Commerce  Jennifer Nicole Durbin [email protected] CST Assessment A, Part One - Examining the Use of Social Media and its Impact on Corporate Commerce Blogger_Pro: Ability to filter comments via an approval mechanism Blogger_Pro: Instant communication to large groups Blogger_Pro: Mass customization - widespread use among target audience Digg_Con: Limited access from target audience Digg_Con: Not a good way to build buzz in the beginning Digg_Pro: Media convergence - showing text, screen shots, videos Facebook_Con: Character limits
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Assessment A, Part One - Examining the Use of Social Media and its Impact on Corporate Commerce Blogger_Pro: Ability to filter comments via an approval mechanism Blogger_Pro: Instant communication to large groups Blogger_Pro: Mass customization - widespread use among target audience Facebook_Pro: Mobility - viewing on a cell phone adds to the audience Facebook_Pro: Media convergence - showing text, screen shots, videos Facebook_Pro: Ability to receive instant feedback from product demographic
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