Great Wolf Lodge Marketing Plan Final

Great Wolf Lodge Marketing Plan Final - RUNNING HEAD: GREAT...

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RUNNING HEAD: GREAT WOLF LODGE MARKETING PLAN Great Wolf Lodge Marketing Plan For MKT 306 Chris Allison Jesse Anderson Justine Barrow Jason Burleson Jeff Carrizales April 24, 2011 Table of Contents
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Great Wolf Lodge Marketing Plan - 2 Table of Contents ………………………………………………………………………. . 2 Introduction ………………………………………………………………………………. 3 Company Overview/History …………………………………………………………. .. 3 Business Mission Statement …………………………………………………………… 4 Marketing Objectives ……………………………………………………………………. 5 Situational Analysis ……………………………………………………………………… 6 Internal Analysis of Strengths and Weaknesses ……………………………. . 6 External Analysis of Opportunities and Threats ……………………………… 8 Market Segmentation and Target Market ……………………………………………. . 10 Market Segmentation …………………………………………………………… 11 Target Market …………………………………………………………………. ... 11 Marketing Mix ……………………………………………………………………………. 12 Product/Service Strategies ……………………………………………………. . 12 Place/Distribution Strategies …………………………………………………… 13 Promotion Strategies …………………………………………………………. ... 13 Pricing Strategies ………………………………………………………………. . 14 Implementation, Evaluation, and Control ……………………………………………. . 14 Implementation …………………………………………………………………. . 15 Evaluation and Control …………………………………………………………. 17
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Great Wolf Lodge Marketing Plan - 3 Conclusion ………………………………………………………………………………. . 18 Appendix …………………………………………………………………………………. 19 References ………………………………………………………………………………. . 20 Introduction The purpose of this marketing plan is to steer Great Wolf Lodge on a course that will enable it to broaden its geographic area, while at the same time strengthen its position in the travel and resort industry and achieve greater levels of profitability year after year. Great Wolf Lodge could face difficulty in meeting previous objectives if it fails to recognize these new strategies dealing with a slow economy. Also, it could miss out on a golden opportunity to increase market share in other areas and to make more money. Company Overview/History
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Great Wolf Lodge Marketing Plan Final - RUNNING HEAD: GREAT...

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