sales promotions - Promotion is communicating information...

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“Promotion is communicating information between the seller and potential buyer or others in the channel to influence attitudes and behavior” (Perreault, Cannon, & McCarthy, 2009, p. 368). Advertizing and sales promotions are very important for the company. Sales promotions can change the way target customers think about products. Sales promotions can be targeted toward customers or clients, channel members, or even the company’s employees. “Sales promotion refers to those promotion activities—other than advertising, publicity, and personal selling—that stimulate interest, trial, or purchase by final customers or The company plans to use sales promotions for three months period. Sales promotions will target at consumer, trade, and employees. The company uses trade-show to reach out their target customers. Trade-show is a cost-effective way to promote a portable home addition product. By setting up show exhibits and displays, the company will use an attractive model of a
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This note was uploaded on 07/25/2011 for the course MRKT 241 taught by Professor Nunez during the Spring '11 term at University of Phoenix.

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sales promotions - Promotion is communicating information...

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