quiz 2 - 32. Fine Clothes has not acted unethically in...

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32. Fine Clothes has not acted unethically in publicly releasing the information itself or in severing its relationship with Gamma. Ethical behavior can sometimes generate sufficient good will to warrant practicing it out of a desire for increased profits. By the same token, unethical behavior can sometimes generate enough bad publicity to warrant avoiding it out of the same desire. A business firm’s activities that are perceived as ethical and receive wide publicity can benefit the firm’s owners in the short run-and even in the long run if the firm’s enhanced public image continues to attract more consumers to its products. There is nothing unethical about making a profit. It is the behavior that generates the profit that can be questionable. Business ethics thus has a practical element. A business firm should act in its own best interest. A firm interested in profits should also be interested in the public’s opinion. As for a motive beyond the incentive to make money, it can be difficult to determine, especially in the complicated world of business ethics. Thus, conduct is probably the more effective measure of ethical behavior, and consequently more important than motive. 33.
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This note was uploaded on 07/25/2011 for the course ACCT 200 taught by Professor Minliu during the Spring '11 term at Universidad Europea de Madrid.

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quiz 2 - 32. Fine Clothes has not acted unethically in...

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