Kirk2 - Kirkpatrick Training Evaluation Case Studies...

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Kirkpatrick Training Evaluation Case Studies Required reading: Kirkpatrick, chapters 10 – 23. This set of readings in Kirkpatrick includes the chapter on “Balancing Your Evaluation Act” and 13 case studies. Most of the cases include the actual data collection instruments, which should help you when you have to design your own questionnaires one day. It is extremely important that you learn how to construct data collection instruments and collect data because one day you will be called upon to do this. Kirkpatrick points out that you may copy or use any of the instruments included in his book. You should also review Chapter 5 in the Johnson/Christensen Educational Research text, as you think about constructing data collection instruments and as you think about the different methods of data collection. In the Johnson/Chrstensen chapter the following six methods of data collection are discussed: questionnaires, interviews, observations, focus groups, tests, secondary data (such as documents and archived data). Sometime, you should also read the short document titled SPSS Survey Tips. You can download this helpful discussion of designing survey instruments at the following url: http://www.spss.com/spssatwork/more/survey_tips.htm or http://www.spss.com/spssatwork/pdf/STIP-1298.pdf When you read the 13 case studies, think about the following questions: 1. What was the program and its major purpose? 2. Who were the key stakeholders , evaluators , and participants ? 3. What levels did they evaluate? 4. What were the primary evaluation questions or
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objectives? 5. What research design or designs did they use? 6. What methods of data collection did they use? 7. What were the major outcomes or results ? 8. Did the evaluator(s) make evaluative judgments and/or recommendations? 9. What are the strengths and weaknesses of each of the evaluations? You should try to answer the above questions as you think about the case material. (By the way, you all may want to each summarize one case and put it up on document sharing. That way, the class will have summaries of all of the cases.) I will answer the nine questions for three of the case studies, but first, here is a brief summary of the chapter on “Balancing Your Evaluation Act.” Balancing Your Evaluation Act This is an nice reading for anyone who thinks establishing evidence of ROI (return on investment) is all there is or should be to carrying out an effective level four evaluation. They point out that ROI is a financial outcome (it’s also, by the way, only one of many financial type ratios), and it is not the only outcome that is important to the overall success of an organization. One should also include measures of customer results, internal organizational results, and innovation and learning results. See Table 10.1 for some examples of these. In short, level four evaluation should be viewed more broadly than viewing it as “just ROI.” Kirkpatrick intended for level four evaluation to be more than just ROI.
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Case 3. Evaluating a Training Program on
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Kirk2 - Kirkpatrick Training Evaluation Case Studies...

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