12 l 100 more likely to visit a site that offers a mix

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Unformatted text preview: he typical online news participator is white, 36 years -old, politically moderate and Independent, employed full -time with a college degree and an annual income of $50,000 or more. Interestingly, while white adults make up the bulk of the online news participator population, black internet users are significantly more likely to be news participators than their white and Hispanic counterparts. Almost half of black internet users (47%) are news participators, compared with just 36% of white internet users and 33% of Hispanic internet users. Not surprisingly, the youngest internet users (18 -29 year -olds) are more likely than their older counterparts to be online news participators, with just under half of that age group (46%) contributing to the creation, commentary, or dissemination of news online. Men and women are equally likely to participate in online news production. News participators ’ appetites for news are greater than other online news gatherers on every subject we queried: Pew Internet & American Life Project Understanding the Participatory News Consumer | 62 every subject we queried: On a typical day of browsing news online, news participators are more likely to get news from every kind of news site asked about in the survey: l 320% more likely than other online news consumers to visit the site of a blogger (21% v. 5%) l 300% more likely to visit a news posting, ranking and rating site like Digg or NewsTrust (12% v. 3%) l 133% more likely to listen to a news podcast (21% v. 9%) l 133% more likely to visit the site of an international news organization such as the BBC (28% v. 12%) Pew Internet & American likely to visit 100% more Life Project l Understanding the Participatory News Consumer | 63 a site that offers a mix of news and commentary such as the Drudge Report or Huffington Post (24% v. 12%) l 73% more likely to visit the website of a radio organization (19% v. 11%) l 133% more likely to listen to a news podcast (21% v. 9%) l 133% more likely to visit the site of an international news organization...
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This note was uploaded on 07/21/2011 for the course BUSI 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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