15 and they engage in all cell based news

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Unformatted text preview: phones, BlackBerries and other handheld devices about different ways they might get news on the go. Overall, 26% of American adults say they get some form of news via cell phone – that amounts to 33% of adult cell phone owners and 88% of adults who have mobile internet. To arrive at that figure we asked the 80% of American adults who own cell phones if they access the internet or email by phone; some 37% say they do. Among this subgroup of internet -using mobile phone users, we found that the vast majority get some kind of news online: l 72% check weather reports on their cell l 68% get news and current events information on their cell l 49% have downloaded an application that allows them to access news, weather, sports, or other information on their cell l 44% check sports scores and related information on their cell l 35% check traffic information on their cell l 32% get financial information or updates l 31% get news alerts sent by text or email to their phones l 88% say yes to at least one of the above Pew Internet & American Life Project Understanding the Participatory News Consumer | 43 Overall, cell users under age 50 are almost three times as likely as their older l 32% get financial information or updates l 31% get news alerts sent by text or email to their phones l 88% say yes to at least one of the above Overall, cell users under age 50 are almost three times as likely as their older counterparts to get news on the go (43% v. 15%), and they engage in all cell -based news consumption activities at higher rates than older cell phone users. Pew Internet & American Life Project Understanding the Participatory News Consumer | 44 consumption activities at higher rates than older cell phone users. Pew Internet & American Life Project Who are on -the -go news consumers? Understanding the Participatory News Consumer | 45 The typical on -the -go news consumer is a white male, age 34, who has graduated from Who are on -the -go news consumers? The typical on -the -go news consumer is a white male, age 34, who has graduated from college and is employed...
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This note was uploaded on 07/21/2011 for the course BUSI 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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