29 and those with incomes of at least 50000 annually

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Unformatted text preview: ain online news sources across different age groups, it is not surprising that affinities for online news sources also reflect a user ’s political party and ideology. In general, Democrats and those who describe themselves as liberal are most likely to get news on a typical day from: l A news organization or individual journalist they follow on a social networking site such as Facebook l The Twitter posts of individuals who are not journalists, or organizations other than the major news organizations l The websites of international news organizations l The websites of radio news organizations such as NPR l News podcasts from organizations such as NPR or the New York Times In contrast, Republicans and those who describe themselves as conservative are more likely to make a daily visit to the website of a major TV news organization, and are also more likely than other online news users to utilize just 1 -2 internet news sources on a typical day. Overall, a surprisingly small segment of online news users (35%) say they have a favorite internet news site. Men are slightly more likely than women (39% v. 30%) to have a favored site online, as are college grads when compared to other online news users (44% v. 29%) and those with incomes of at least $50,000 annually when compared with those earning less (39% v. 30%). The most active online news consumers —individuals who explore the greatest variety of topics online and those who use the greatest number of online sources on a typical day —are also more likely than other online news consumers to have a favorite site. Among those who have a favorite site, the most popular sites are those of major national television news organizations such as CNN and Fox, favored by more than a third of online news consumers who named a favorite site. Also popular are news aggregators such as Yahoo and MSN, indicating that many online news consumers like to get news about a variety of topics in one place. Still, among those who named a favorite online news source, 13% c...
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This note was uploaded on 07/21/2011 for the course BUSI 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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