Instead customization is used by the most voracious

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Unformatted text preview: Twitter feeds. The importance of news to social experiences online also shows up in one other way in our survey. A significant portion of online news consumers judge news organization websites by the degree to which they facilitate the social sharing of news. Some 44% of these online news consumers say that one of the factors they use in choosing where to get news online is whether it is easy to share the site ’s content with others through emails or postings on social networking sites. A quarter of these online news consumers (25%) say an important factor for them is being able to follow the news organization through social networking sites like Facebook or Twitter. As the table below shows, young online news users have substantially stronger attachments to the social features of websites than older users. Pew Internet & American Life Project Understanding the Participatory News Consumer | 57 of websites than older users. Overall, the social dimension of websites ranked third on users ’ most important priorities in choosing the news websites they pick, behind links to related material to the news story and the site ’s willingness to be a portal that collects news from around the web. Pew Internet & American Life Project Understanding the Participatory News Consumer | 58 story and the site ’s willingness to be a portal that collects news from around the web. The "Daily Me" and the "Daily Us" We noted earlier that 67% of Americans say they only follow specific subjects that are of particular interest to them. Online tools like news filtering and aggregator sites allow people to apply different kinds of customization to their news experiences. In this survey we found that 28% of all internet users say they have customized the home page on their browser to include their favorite news sources or topics. Interestingly, this does not seem to be a strategy of those who are trying to narrow the flow of news in their lives or as a coping mechanism for in...
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This note was uploaded on 07/21/2011 for the course BUSI 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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