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others to want to find news sources that share their viewpoint. This cohort that prefers news from compatible sources is an interesting group of news
consumers for several other reasons. For instance, they are significantly more likely
than others to say that consuming news is entertaining and relaxing to them. They are
more likely to say they would like more coverage of religious and spiritual news. And
they are more likely to say most news sources are biased. People take different approaches to news consumption
Pew Internet & American Life Project When asked a series of questions about their personalUnderstanding the Participatory News Consumer | 28
posture towards the news, people
express a variety of approaches. Majorities of American adults identify at least somewhat with each of the three postures we asked about: whether they like to come People take different approaches to news consumption
When asked a series of questions about their personal posture towards the news, people
express a variety of approaches. Majorities of American adults identify at least somewhat with each of the three postures we asked about: whether they like to come
across news they have not thought about much before; whether they only follow news
about specific topics; and whether they rely on people around them to keep them
informed. Who are the 34% of respondents who most appreciate serendipitous encounters with
news items? They are disproportionately composed of those who are avid news
followers, those who use several news media platforms on a typical day (especially the
internet), and those with college degrees and higher levels of household income. How about the 28% who most identify with only following specific news topics? This
group is skewed towards those who prefer news sources that share their point of view,
men, minorities, and those under age 30. Interestingly, there are no significant
differences in the answers to this question that align by ideological viewpoint...
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This note was uploaded on 07/21/2011 for the course BUSI 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.
- Spring '11