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Unformatted text preview: : The news environment in America media are changing, and what forces are shaping those changes. We have emphasized
empirical research in the belief that quantifying what is occurring in the press, rather
than merely offering criticism, is a better approach to understanding. Part 1: The news environment in America
Americans ’ relationship with news is changing in dramatic and irreversible ways due to
changes in the “ecology ” of how news is available. Traditional news organizations are
still very important to their consumers, but technology has scrambled every aspect of
the relationship between news producers and the people who consume news. That
change starts with the fact that those consumers now have the tools to be active
participants in news creation, dissemination, and even the “editing ” process. This report is aimed at describing the extent of the transformation and the ways in
which news serves a variety of practical and civic needs in people ’s lives. It focuses on
those who receive and react to news and asks questions that are rarely asked about how
people use the news in their lives, especially by exploiting the internet and cell phones.
The report draws from a national phone survey of adults (those 18 and older) that
documents how people ’s use of new technologies has disrupted the traditional flow of
news to consumers and in communities. The overarching narrative here is tied to technological change, generational differences,
and the rise of a new kind of hybrid news consumer/participator. These shifts affect how people treat the news, relate to news organizations, and think of themselves as
news makers and commentators in their own right. People's daily news attention
A bit more than half of American adults (56%) say they follow the news “all or most of
the time. ” Another 25% say they follow the news “some of the time ”; 12% say they do so
“now and then ” and 7% say they follow news “hardly ever ” or “never. ” These findi...
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This note was uploaded on 07/21/2011 for the course BUSI 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.
- Spring '11