Pew internet american life project understanding the

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ldren (36% v. 17%). Online news users tend to be employed full -time (50%), two thirds (67%) have at least some college education (including 22% with a bachelor ’s degree and 15% with advanced degrees), and their annual household income trends higher than American adults in general. Racially, this group skews toward Hispanics and whites; while 50% of non -Hispanic African -Americans get their news entirely offline, the same is true of just 38% of non -Hispanic whites and 32% of Hispanics. Because they represent such a large segment of internet users, the demographic profile of online news users mirrors that of the online population as a whole, and it reflects the same characteristics that drive both broadband and wireless use. Yet even among internet users, those who get news online stand out in terms of their high income and education levels, their young age, their racial/ethnic identity, and their use of broadband and wireless (see table below). Pew Internet & American Life Project Understanding the Participatory News Consumer | 33 and wireless (see table below). What news topics do people explore online? Internet users were asked how many, if any, of 12 specific news topics they explore Pew Internet & American Life Project Understanding the Participatory News Consumer | 34 online. Of those 12 news topics, the most popular are weather and national events. What news topics do people explore online? Internet users were asked how many, if any, of 12 specific news topics they explore online. Of those 12 news topics, the most popular are weather and national events. Overall, Americans explore a wide variety of news topics online. Four in ten internet users & American they get Pew Internet (40%) say Life Projectnews and information online about at least Participatory 12 topics. Understanding the 9 of these News Consumer | 35 In this report we sometimes call them “heavy online news users. ” Another 39% explore 4 to 8 of these topics online. We call this group “medium online news users “ Some 15% Overall, Americans explore a wide variety of news topics online. Four in ten internet users (40%) say they get news and information online about at least 9 of these 12 topics. In this report we sometimes call them “heavy online news users. ” Another 39% explore 4 to 8 of these topics online. We call this group “medium online news users “ Some 15% get news on between 1 and 3 of these topics. We call them “light online news users. ...
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online