Pew internet american life project understanding the

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Unformatted text preview: the information they find online to practical use. In this sense, they are the most instrumental news consumers, twice as likely as other regular news consumers to say they need to follow the news for their jobs (30% v. 15%). They are also slightly more likely than others to say that they find information in the news that improves their lives (66% v. 59%) and that they enjoy talking about the news with their friends and family (77% v. 70%). It is no surprise that two out of three mobile news consumers (65%) say that it is easier to keep up with news and information today than it was five years ago. Only 14% of this group believes it is harder to keep up with news today. On -the -go news consumers are slightly more likely than other adults, however, to see bias in most news sources today (78% v. 69%) and to say the statement “I only follow news about specific topics that interest me ” describes them very well (34% v. 26%). On -the -go news consumers are excited about the advanced features of today ’s online news sites, and are consistently more likely than other online news consumers to say features such as interactive material, links to related information, being able to comment on stories, and being able to easily share content are important to them. They are particularly more likely to value portal news sites and being able to easily share Pew Internet & American Life Project content as the most important features they look for in a news site. Participatory News Consumer | 50 Understanding the features such as interactive material, links to related information, being able to comment on stories, and being able to easily share content are important to them. They are particularly more likely to value portal news sites and being able to easily share content as the most important features they look for in a news site. Pew Internet & American Life Project Understanding the Participatory News Consumer | 51 In addition to seeking out advanced features in their news sites, on -the -go consumers are also especially likely to contribute material or actively share it with others. Almost half of...
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This note was uploaded on 07/21/2011 for the course BUSI 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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