Surprisinglythemostpopularreasonsfor following the

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Unformatted text preview: mp; American Life Project Understanding the Participatory News Consumer | 21 The top reasons people follow the news 2 S ee “ Key News Audiences Now Blend Online and Traditional Sources: Audience Segments in a C h a n g i n g N e w s E n v i r o n m e n t . ” Available at: h ttp://people -press.org/report/444/news media Part 2: How people use the news and feel about the news The top reasons people follow the news News meets a mixture of social, civic, personally -enriching, and work -related needs in people ’s lives. The 93% of Americans who say they follow the news at least occasionally report a variety of reasons for doing so. Surprisingly, the most popular reasons for following the news do not relate to personal entertainment or professional motivations. Instead, they have to do with social interaction and/or a sense of civic responsibility: l 72% of the news -consumer cohort said one reason they consume news is because they enjoyed talking about it with family, friends and colleagues l 69% of this group say they feel they have a social or civic obligation to stay informed l 61% say they often find information in the news that helps them improve their lives l 44% say news provides a relaxing diversion or personal entertainment l 19% say they need to follow the news for their jobs There were not many differences among demographic groups in terms of the functions the news plays in their lives. Women in this news -consumer cohort are more likely than men to say they get information from the news that improved their lives. College graduates are more likely than those who have no college experience to cite all the uses as important to them. And some differences are tied to race and ethnicity: Pew Internet & American Life Project Understanding the Participatory News Consumer | 22 as important to them. And some differences are tied to race and ethnicity: Those who read the print version of national newspapers are significantly more likely than many other platform users to say they talk to friends about the news, that they...
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This note was uploaded on 07/21/2011 for the course BUSI 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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