The results in this report are based on data from

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Unformatted text preview: such as the BBC (28% v. 12%) l 100% more likely to visit a site that offers a mix of news and commentary such as the Drudge Report or Huffington Post (24% v. 12%) l 73% more likely to visit the website of a radio organization (19% v. 11%) l 72% more likely to visit a site that specializes in a particular topic like health, politics or entertainment (50% v. 29%) l 55% more likely than other online news consumers to visit the website of a national or local newspaper (48% v. 31%) l 46% more likely to visit the website of a TV news organization (57% v. 39%) l 35% more likely to visit a news portal like GoogleNews or AOL (66% v. 49%) Participators also appreciate websites that make the news experience interactive, personal, and helpful to social engagement. Naturally, they also highly prize news sites that facilitate commenting on stories. Pew Internet & American Life Project Understanding the Participatory News Consumer | 64 And what kinds of stories would participators like to get more often from news that facilitate commenting on stories. And what kinds of stories would participators like to get more often from news organizations? They disproportionately say they would like more news about science and technology, state government, health and medicine, and their local community. When it comes to their news wish list, the biggest gap between participators and other Americans involves international affairs. Some 42% of news participators say they would like more coverage of this topic by news organizations, compared with 28% of all other adults who desire more content of this nature. Methodology Questions and data Pew Internet & American Life Project Understanding the Participatory News Consumer | 65 This report is based on the findings of a daily tracking survey on Americans' use of the Internet. The results in this report are based on data from telephone interviews other adults who desire more content of this nature. Methodology Questions and data This report is based on the findings of a daily tracking survey on America...
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This note was uploaded on 07/21/2011 for the course BUSI 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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