Theyare50morelikelythanotheradultstoreadtheprintversio

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: full -time. Given their younger profile, it is not surprising that 40% of this group are parents of young children (compared with 30% of the general adult population), and 32% have never been married. One in three (32%) live in households with incomes of $75,000 or more. As a subset of the broader mobile internet population, on -the -go news consumers reflect many of their characteristics (see table below). Not surprisingly, on -the -go news consumers maximize their cell phone use. They are 67% more likely than other cell phone users to text message, more than twice as likely to take pictures with their phones, and four times as likely to use their phones to instant message. They are also especially heavy internet users —80% of this on -the -go group are online on a given day, compared with just 67% of other internet users —and they engage in activities such as blogging (20% v. 11%), using social networking sites (73% v. 48%), and using status update sites like Twitter (29% v. 14%) at significantly higher rates than other internet users. Pew Internet & American Life Project Understanding the Participatory News Consumer | 46 Attitudes and behaviors of on -the -go news consumers The news consumption of this on -the -go group, in addition to being mobile, is voracious. While they are no more likely than other adults to say they follow the news “all or most of the time, ” they utilize a greater number of news platforms. More than half of on -the -go news consumers (55%) use at least 4 different news platforms on a typical day. They are 50% more likely than other adults to read the print version of a national newspaper (23% Pew Internet & American Life Project of on - the - go v. 15% all other adults). The only news platform Understanding the Participatory News Consumer | 47 they are less likely than other adults to use on a typical day is their local television news, and this difference is only slight. “all or most of the time, ” they utilize a greater number of news platforms. More than half of on -the -go news consumers (55%) use at least 4 different news platforms on a typical day. They are 50% more likely than other adults to read the print version of a national newspaper...
View Full Document

Ask a homework question - tutors are online