To get a sense of the different approaches employed

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Unformatted text preview: ited a local site, such as a local television station ’s site, a local Pew Internet & American Life Project Understanding the Participatory News Consumer | 39 newspaper ’s site, or a website or blog specifically developed to provide local news. such as Yahoo and MSN, indicating that many online news consumers like to get news about a variety of topics in one place. Still, among those who named a favorite online news source, 13% cited a local site, such as a local television station ’s site, a local newspaper ’s site, or a website or blog specifically developed to provide local news. Pew Internet & American Life Project Understanding the Participatory News Consumer | 40 Hunting and Gathering v. Serendipitous Discovery Hunting and Gathering v. Serendipitous Discovery One major concern about the internet is that people would use new technology to retreat into their narrow interests and that accidental news consumption —discovering things you didn ’t know would interest you —would erode. This serendipitous news discovery, according to some scholars, is essential to forming public opinion and creating informed consensus and stable cohesion around public policy that makes governing possible. So, the prospect that technology might reduce the likelihood of that happening is a major civic concern. To get a sense of the different approaches employed by online news users, and how active or passive online news consumption is, we asked how often online news users: l Go online specifically to get news? l Come across news while they are online doing other things? l Get news forwarded to them through email, automatic alerts and updates, or posts on social networking sites The answers to these questions reveal that it is most common for online news users to chance upon news while they are online doing other things —what could be called “serendipitous ” news consumption. Eight in ten online news users (80%) say this happens at least a few times a week, including 59% who say this happens everyday or almost everyday. Only slightly less common, ho...
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This note was uploaded on 07/21/2011 for the course BUSI 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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