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Pew Internet & American Life Project Understanding the Participatory News Consumer | 39 newspaper ’s site, or a website or blog specifically developed to provide local news. such as Yahoo and MSN, indicating that many online news consumers like to get news
about a variety of topics in one place. Still, among those who named a favorite online news source, 13% cited a local site, such as a local television station ’s site, a local
newspaper ’s site, or a website or blog specifically developed to provide local news. Pew Internet & American Life Project Understanding the Participatory News Consumer | 40 Hunting and Gathering v. Serendipitous Discovery Hunting and Gathering v. Serendipitous Discovery
One major concern about the internet is that people would use new technology to
retreat into their narrow interests and that accidental news consumption —discovering
things you didn ’t know would interest you —would erode. This serendipitous news
discovery, according to some scholars, is essential to forming public opinion and creating
informed consensus and stable cohesion around public policy that makes governing
possible. So, the prospect that technology might reduce the likelihood of that happening
is a major civic concern. To get a sense of the different approaches employed by online news users, and how
active or passive online news consumption is, we asked how often online news users: l Go online specifically to get news? l Come across news while they are online doing other things? l Get news forwarded to them through email, automatic alerts and updates, or posts
on social networking sites The answers to these questions reveal that it is most common for online news users to
chance upon news while they are online doing other things —what could be called
“serendipitous ” news consumption. Eight in ten online news users (80%) say this happens at least a few times a week, including 59% who say this happens everyday or
almost everyday. Only slightly less common, ho...
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This note was uploaded on 07/21/2011 for the course BUSI 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.
- Spring '11