Undrstanding the participatory news consumer

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Unformatted text preview: Understanding the Participatory N ews Consumer How internet and cell phone users have turned news into a social experience. March 2010 Kristen Purcell Associate Director, Research Lee Rainie Director Amy Mitchell Deputy Director, Project for Excellence in Journalism Tom Rosenstiel Director, Project for Excellence in Journalism Kenny Olmstead Research Analyst, Project for Excellence in Journalism View Report Online: http://www.pewinternet.org/Reports/2010/Online -News.aspx Pew Internet & American Life Project An initiative of the Pew Research Center 1615 L St., NW – Suite 700 Washington, D.C. 20036 202 -419 -4500 | pewinternet.org 1615 L St., NW – Suite 700 Washington, D.C. 20036 202 -419 -4500 | pewinternet.org CONTENTS Summary of Findings 3 Acknowledgements 8 Part 1: The news environment in America 9 Part 2: How people use the news and feel about the news 16 Part 3: News and the internet 22 Part 4: News on the go 30 Part 5: News gets personal, social, and participatory 39 Methodology 46 Summary of Findings Overview In the digital era, news has become omnipresent. Americans access it in multiple formats on multiple platforms on myriad devices. The days of loyalty to a particular news organization on a particular piece of technology in a particular form are gone. The overwhelming majority of Americans (92%) use multiple platforms to get news on a typical day, including national TV, local TV, the internet, local newspapers, radio, and national newspapers. Some 46% of Americans say they get news from four to six media platforms on a typical day. Just 7% get their news from a single media platform on a typical day. The internet is at the center of the story of how people ’s relationship to news is changing. Pew Internet & American Life Project Understanding the Participatory News Consumer | 2 Six in ten Americans (59%) get news from a combination of online and offline sources on a typical day, and the internet is now the third most popular news platform, behind participatory Methodology 46 Summary of Findings Overview In the digital era, news has become omnipresent. Americans acc...
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This note was uploaded on 07/21/2011 for the course BUSI 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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