Yet another way that people connect in a personal way

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Unformatted text preview: formation overload. Instead, customization is used by the most voracious and wide -ranging news consumers. Those who use the most news media platforms on a typical day (4 -6) and those who have the widest range of online sources (6 -14) are far more likely than others to have customized their home page. Those who are involved with social media such as Facebook, Twitter, and blogging are also more likely to have tweaked their home page towards news that interests them. Pew Internet & American Life Project Understanding the Participatory News Consumer | 59 This preference among online news consumers also translates into a priority when they widest range of online sources (6 -14) are far more likely than others to have customized their home page. Those who are involved with social media such as Facebook, Twitter, and blogging are also more likely to have tweaked their home page towards news that interests them. This preference among online news consumers also translates into a priority when they are picking news websites to visit. Some 42% of the internet users who get news online – or 30% of all internet users – say that it is important to them when choosing news sites to be able to customize the news they get at that site. It is fascinating to note that this feature applies equally as much to those who say they prefer to follow specific topics (51% of them like being able to customize news on a site) and those who say they rely on others to keep them abreast of news (52% of them like this feature on a news website). At the same time, disproportionate numbers of those under age 50, blacks, wide -ranging platform users and browsers for online news, and social media users say this is a preference for them on a news website. Another way that people personalize the news is by getting alerts about news developments. Some 71% of internet users say they get news forwarded to them through email and automatic alerts and updates and 11% of cell phone owners have alerts sent to their phones via text or email. Yet another way...
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This note was uploaded on 07/21/2011 for the course BUSI 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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