tvindustryreportjuly09tojune10-101025031838-phpapp01

tvindustryreportjuly09tojune10-101025031838-phpapp01 - TV...

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Click to edit Master subtitle style 7/21/11 TV Industry Report July 2009 – June 2010
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7/21/11 TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period July’09 to June’10. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers in 2009-10 vs. their share in 2008-09. DATA SOURCE: MEDIA BANK BASE: Spot TVC’s IMPORTANT: All the ranking are on the basis of minutes, which does not reflect the ranking on the basis of ad spend For query on DATA, please contact Mr. Haider Ali, Media Bank at: haider@mediabank.net.pk If you have any other questions, please contact PAS at: About the Report
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7/21/11 CONTENT Pakistan TV Viewership – Facts and Figures 4 - 5 Advertisers Report 6 - 9 - Top Categories - Top Sub-Categories - Top Advertisers Trend Analysis 10 - 11 - 2008-9 vs. 2009-10 (Advertisers /Brands) Channels Report 12 - 22 - Top 25 - Top Genre - Time Band Split - Regional Channels - Prime Time vs. Late Prime Time (Genre wise)
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This note was uploaded on 07/21/2011 for the course BUSI 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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tvindustryreportjuly09tojune10-101025031838-phpapp01 - TV...

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