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Unformatted text preview: Genre preferences of viewers For competent planning advertising campaigns mediapleneru must be clear about the structure of ether different TV channels and understand what programs to show viewers spend their time. Thus, the average duration of TV viewing in the city is about 215 minutes per day, 50% of which falls on the evening (18:00-24:00). In prime time TV screens from going about 60% of city dwellers. If we consider TV viewing broken down by type of day on the weekends watching TV for 39 minutes longer on weekdays and almost as well as a weekend trapped in a TV screen at night (Figure 1). Figure 1. The dynamics of TV viewing broken down for the weekend and weekdays in Ufa In our city the lowest indifference to the television has a female half of the population, the day women look for 48 minutes more than men. This trend is nationwide and even worldwide, the national average of look for 48 minutes more than men....
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- Spring '11
- total time, overall viewing time