CASE STUDY ON ZEE-TV KJ - CASE STUDY ON -ZEE...

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Click to edit Master subtitle style 7/21/11 CASE STUDY ON ---ZEE TELEVSION--- GROUP MEMBERS MUHAMMED KASHIF JABBAR SYED MUHAMMED IDREES PRADEEP KUMAR MUHAMMED ATIF MUHAMMED NAVEED
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7/21/11 INDUSTRY DOMINANTS Market size and growth rate: The industry is growing at a rate of 30% p.a. and the market size is 848 Million. The industry is at growth stage. Number of rivals: There are too many rivals because
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7/21/11 INDUSTRY DOMINANTS Scope of competitive rivalry: The geographic area over which the companies are competing is domestic and some what, global. Firms in the industry are having a presence in the foreign country markets which is becoming more important to a company’s long-term competitive success.
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7/21/11 PORTER’S FIVE FORCES MODEL THREAT OF NEW ENTRANTS / ENTRY BARRIERS Factors HU FA (1) MU FA (2) Neutral (3) MFA (4) HFA (5) Comment Economies of Scale Low X High Not 100% utilization as it is a fragmented industry Capital Required Low X High Specialized assets requirement is not high as well as huge funds were not needed to cope up with advertising and distribution Expected Retaliation Low X High This market demands to be on your toes as new moves are very frequent. There are giants competing in the market with high resources. Differentiation Low X High Viewers need different programs every time as they are more loyal towards programs, rather than the channel itself. Government Action Low X High There are regulations like license fees, Patents, Copyrights etc. Access to Distribution Channels Ample X Restricted The access to distribution is restricted, as it was contractual and union based. Brand Loyalty Low X High Brand loyalty is absent in the industry as people were looking for good programs which they could find on any channel. The score of 3.71 (Favorable)
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7/21/11 EXIT BARRIERS Factors HUFA (1) MUFA (2) Neutral (3) MFA (4) HFA (5) Comment Specialized Assets High X Low There were no specialized assets. Strategic Interrelationship High X Low Companies are having alliances with the software houses, CTN and DTH. Govt. Barriers High X Low There is no restriction by the Govt. to Exit. The score of 3.33 (Neutral)
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7/21/11 COMPETITIVE RIVALRY Factors HU FA (1) MU FA (2) Neutral (3) MFA (4) HFA (5) Comment Composition of Competitors Equal Size X equal Size The companies are of unequal size in the terms of their Revenues, Resources, and Market Share etc. Market Growth Rate Slow X High Industry is at a Growing stage. Scope of Competition Global X Domestic The competition is domestic as companies are competing locally. Degree of Differentiation Comm odity X High High differentiation is prevailing in the market as customers are not loyal to the brand. Strategic Stake High X Low Most of the players have there eggs in one basket. The score of 3.40 (Favorable)
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7/21/11 POWER OF BUYER Factors HU FA (1) MUF A (2) Neut ral (3) MF A (4) HF A (5) Comment Number of Important Buyer Few X Many There are few buyers in the industry and each and every buyer is important for the industry.
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CASE STUDY ON ZEE-TV KJ - CASE STUDY ON -ZEE...

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