37051630-PepsiCo�s-Diversification-Strategy-in-2008

37051630-PepsiCo�s-Diversification-Strategy-in-2008...

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Click to edit Master subtitle style  7/21/11 Diversification Strategy in 2008 Presented by:  Eric Bricker, Traci Jancasz,  Salma Majeed, Rahim Shivji, Marina Zilic
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 7/21/11 Corporate Strategy Ø Product innovation/diversification New product introduction- Funyuns, Doritos etc Diversification into salty snacks, orange juice,  bottled water, isotonic beverages Ø Close relationship with distributors Helped distribution of newly launched snacks and  isotonic drinks  Ø Strategic Acquisitions and International Expansion Sal
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 7/21/11 Business Strategies “ Better For You” Diet Pepsi, Pepsi Max,  and Baked Lays, SoBe  life Water, Propel   “Fun For You” “ Good For  You” Quaker,  Tropicana,  Naked juice,  and Gatorade 80 % Fun for  You and Better  for You  Combined 20  % Good for  You Power of One Retailer  Alliance Strategy Product formulation  based on consumer  demand How to get Consumers  buy more than one  Pepsi product per visit New product  Sal
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 7/21/11 Measure Weight PepsiCo  North America PepsiCo  International Frito-Lay Quaker Oats Market Size and  growth rate .1 10 10 8 8 Intensity of  Competition .25 7 5 5 6 Emerging  Opportunities and  Threats .1 7 5 5 6 Cross-Industry  Strategic fits .2 7 8 7 7 Resource  Requirements .1 8 7 6 6 Seasonal and  Cyclical Influences .05 10 9 5 5 Societal, Political,  Regulatory, and  Environmental  Factors .05 4 5 6 5 Industry Profitability .1 9 9 7 8 Industry Uncertainty  and Business Risk .05 7 7 6 7 Overall Attractiveness Score 7.6 7 6.1 6.55 Eri
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This note was uploaded on 07/21/2011 for the course BUS 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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37051630-PepsiCo�s-Diversification-Strategy-in-2008...

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