BNET_CompetitiveAnalysis_2007 - Competitive Analysis A BNET...

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Competitive Analysis A BNET Professional Development Tool Version 2.0 January 29, 2007
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Competitive Analysis Complexity of game Distribution channels High Low Arcades PCs Consoles Strategic group map of the video game industry Arcade owners Game publishers Sony, Sega, Nintendo There are many ways to analyze your competitors; we’ve selected the strategic group map technique. After answering a few questions, you’ll be ready to draw a strategic map for your industry. This map will illustrate the competitive forces within your industry, your competitive position, and your competitors’ positions. Who are my competitors? How do I analyze them? SWOT Analysis Porter’s Five Forces Strategic Group Maps PEST analysis
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Creating a strategic group map 1. Identify the two top competitive factors in your market . One competitive factor should be expressed in a high to low range. The other variable is more flexible, but should still reflect the most important competitive factor in your market. These two factors will be the X and Y map variables. Distribution channels
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BNET_CompetitiveAnalysis_2007 - Competitive Analysis A BNET...

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