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Their credibility among viewers in Malta - BBC and CNN...

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BBC and CNN Television News: Their credibility among viewers in Malta Xi Mao A dissertation presented to the Faculty of Arts at the University of Malta for the degree of Master of Arts in Communication Studies April 2003
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Abstract This research probes people’s credibility toward BBC and CNN TV news in Malta by assessing audiences’ perceptions. The initial questions are: do people in Malta trust more BBC than CNN TV news or vice versa and why? This study could be just a micro study to develop a larger picture of the credibility of such sources in a wider context. Chapter one serves as a problem statement and chapter two discusses the issue of credibility within the media and psychology literature. TV news is taken as a specific instance of media events particularly the BBC and CNN TV News channels and their viewing in local context. Chapter three provides a description of the methodology used in this study while chapter four discusses the findings of the mail survey undertaken for this investigation. Chapter five concludes with a summary of the findings, the limitations of this research and a number of recommendations for others to drive this research track even further. ii
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I, Xi Mao declare that this dissertation, “BBC and CNN Television News: Their credibility among viewers in Malta”, is my original work. Xi Mao iii
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For Miss Chu Yi, my desk mate in middle school, a Chinese Rose, who left China for an MBA program in England from the same airport, the same day I left for Malta. She perished there two weeks later… To China, who gives me the dark hair and dark eyes to urge me to struggle for the light in the darkness ! iv
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Acknowledgements Many people have helped to advance this dissertation from idea to reality. This paper has benefited greatly from my professors and lecturers at the University of Malta. My supervisor Reverend Professor Saviour Chircop, who “tortured” me trying to coach me to be an independent researcher, has always been there with his tender loving care and his remedy to my endless problems. Reverend Joseph Borg encouraged me by serving as a model of successful interaction between the media industry and academic realm. Professor Albert Caruana helped me with his sharp insight into the statistical analysis. My sincere respect goes to Dr. Saviour Catania, an innocent and passionate person, who talks about life when he talks about film, who keeps the “dead island” alive and who pushes me forward with his terrifying slogan “I will fail you all!” Dr. Jian Shi (Stan) at Sichuan University back home will always be my life-long mentor and Captain with his wonderful E-mails. This dissertation could not be finished without Lucy Hart couple and Laura Mifsud Bonnici, who painstakingly polished my English with their presbyopic glasses.
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