Burdette_thesis - MARKETING QUALITY TO CONSUMERS DOES IT...

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MARKETING QUALITY TO CONSUMERS – DOES IT WORK FOR HOSPITAL MARKETERS? A Thesis Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Master of Arts in Liberal Arts in The Interdepartmental Program in Liberal Arts by Rebecca Acosta Burdette B.S., Louisiana State University, 2000 December 2007
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ii Acknowledgements It is because of the continuous encouragement, support, and guidance of my family, friends, and educators that I was able to complete this master’s degree. Throughout this journey, they gave me the confidence I needed to reach this pinnacle and helped to keep me focused on the end-goal. My parents, Bill and Debra Davis, have worked tirelessly to teach us the value of higher education. Each with doctorial degrees of their own, they have truly been an inspiration to me. They’ve always encouraged me to dream big and reach for the stars , regardless of my wacky ideas or sometimes unrealistic desires. They have not only made my undergraduate and graduate education financially possible for me, but have both served as my unofficial professors, guiding me in my studies and the composition of this thesis. As my oldest and most treasured friend, my mom has been my rock throughout this journey. Mom and Bill: I love you both, and thank you for your unwavering support. I must also thank the many LSU professors who guided me throughout my graduate work, especially those who served on my thesis committee: Dr. Carole Jurkiewicz, Dr. William Clark, and Dr. Judith Anne Garretson Folse. You all have been tremendously flexible while working with me on this topic and have graciously respected my aggressive schedule for completion. Thank you for working diligently to ensure I stayed the course. Above all, I could not have done this without the support and understanding of my best friend and husband. Thank you, Damian, for believing in me and giving me certainty in times when I thought I couldn’t do this. While it seems that we spent so
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iii much time apart – studying different topics in different locations – we have traveled this emotional journey through graduate school together. This is why nothing is more exciting than to know that we will be finishing and celebrating this triumph together. Knowing that we have the rest of our lives together is what has made the past few demanding years all worth it. I love you and thank you for making this long-awaited dream come true. And congratulations to you, too!
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iv Table of Contents Acknowledgements . .......................................................................................................... ii List of Tables . .................................................................................................................... v List of Figures . .................................................................................................................. vi Abstract . ........................................................................................................................... vii
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This note was uploaded on 07/21/2011 for the course BUS 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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Burdette_thesis - MARKETING QUALITY TO CONSUMERS DOES IT...

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