Sensationalism Techniques - Leaving Out Details Skipping...

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Sensationalism Techniques These are some common techniques used in news reporting to make a story more gripping. Often you will see more than one in the same story! False Novelty Making something look like news when, in fact, it has been known for a long time. “A new survey found that many of us will be infected by a potentially deadly virus in the next year.” The virus is the flu, which is rarely deadly for healthy people. False Urgency Creating a sense that things are happening quickly or developing, to add drama to the story. “Police are closely monitoring an abandoned truck on Highway 15.” Traffic police, that is, who are waiting to see if the driver comes back before they tow the truck to the impound lot. Exaggerated Risk Reporting on a very unlikely danger without giving the chance of it actually happening. “Astronomers warn that a meteor, perhaps as large as the one that killed the dinosaurs, might strike the Earth in any given year.” But it probably won’t; there’s no record of a major asteroid impact at any time in human history.
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Unformatted text preview: Leaving Out Details Skipping parts of the story that might make it less exciting. “Scientists have found links between tooth decay and heart attacks.” Serious tooth decay in elderly people is linked to an increased risk of having irregular heartbeats, which can lead to heart attacks. Does it still sound scary? Emotional Language and Imagery Using words or images guaranteed to excite or anger people. “You may have a deadly animal in your home.” A deadly animal! In your home! In fact it’s your dog; there are a small number of fatal dog attacks every year. Naming News Giving titles or nicknames to people (especially unknown people) or events in the news to make the story seem more dramatic, like a movie. “The Bedroom Burglar is thought to have struck nearly half a dozen times in the last month.” We don’t know who this person is, or even if the invasions were all by the same burglar. But the story’s more exciting if we give him a name....
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This note was uploaded on 07/21/2011 for the course BUS 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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Sensationalism Techniques - Leaving Out Details Skipping...

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