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Unformatted text preview: Leaving Out Details Skipping parts of the story that might make it less exciting. “Scientists have found links between tooth decay and heart attacks.” Serious tooth decay in elderly people is linked to an increased risk of having irregular heartbeats, which can lead to heart attacks. Does it still sound scary? Emotional Language and Imagery Using words or images guaranteed to excite or anger people. “You may have a deadly animal in your home.” A deadly animal! In your home! In fact it’s your dog; there are a small number of fatal dog attacks every year. Naming News Giving titles or nicknames to people (especially unknown people) or events in the news to make the story seem more dramatic, like a movie. “The Bedroom Burglar is thought to have struck nearly half a dozen times in the last month.” We don’t know who this person is, or even if the invasions were all by the same burglar. But the story’s more exciting if we give him a name....
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This note was uploaded on 07/21/2011 for the course BUS 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.
- Spring '11