Strategic Management Chapter 2 Company Mission - Chapter 2...

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Chapter 2 1 INCORRECT All of the following statements would be considered true of a company's mission statement except which one? A)A company's mission is an enduring statement of a firm's intent. B)A mission statement typically identifies the firm's principal products and services. C)A mission statement identifies the scope of the firm's operations. D) The mission statement staunchly presents a firm's strategic intent. Feedback: The correct answer is D. Please see the discussion under What is a Company Mission, page 21. 2 INCORRECT Of the following, which aspect is least likely to be a consideration addressed in an organization's mission statement? A)Who are the firm's primary customers? B)What image does the firm wish to project? C)Which areas of technology will be empathized? D) What are the number of levels the corporate hierarchy will contain Feedback: The correct answer is D. Please see the discussion under What is a Company Mission, page 21. 3 CORRECT
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Which one of the following statements is least likely to represent a fundamental belief an organization would have to guide it in creating its mission statement? A) The primary products will be made available to the market at a price reflecting less than total cost so as to gain market share. B)The management philosophy of the business will result in a favorable public image. C)The products or services offered can satisfy the customers within a specific market segment.
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This note was uploaded on 07/21/2011 for the course BUS 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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Strategic Management Chapter 2 Company Mission - Chapter 2...

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