Unformatted text preview: TV viewers prefer the campaign commercials, "United Russia" - VTsIOM November 20, 2007, 09:00 All-Russian Public Opinion Research Center (VTsIOM) presented data on how Russians evaluate the pre-election campaign teleroliki political parties. Sociologists point out that the impact of the campaign so far is small. Most respondents (59% to 86% depending on the parties) have not seen (or not remember) teleroliki parties. Best remembered commercials viewers of "United Russia": 36% of respondents reported that they have looked at them. Rollers LDPR saw 25% of respondents, the Communist Party - 22%, Fair Russia - 21%. Less memorable commercials SPS and Yabloko (18% and 16%), and Patriots of Russia and the Agrarian Party (14% and 12%). Rollers "Civil Force", the DWP and the Party of Social Justice looked only 7-9% of the respondents. Respondents planning to go to the State Duma elections on Dec. 2, as a rule, show more interest in the parties' campaign materials than those respondents who participate in the vote is not going to, and...
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This note was uploaded on 07/21/2011 for the course BUS 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.
- Spring '11