Strategic Management Concepts and Cases Chapter 2 The Business Vision and Mission

Strategic Management Concepts and Cases Chapter 2 The Business Vision and Mission

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 2 1. Most practitioners and academicians of strategic management feel that an effective mission statement exhibits ______ characteristics or components. a) five b) thre e c) twel ve d) nine 2. Carefully prepared _____________ and ____________ are widely recognized by both practitioners and academicians as the first step in strategic management. a) vision statements; mission statements b) short-term objectives; long-term objectives c) long-term objectives; goals d) creeds; long-term objectives 3. The vision and mission statement can often be found: a) on supplier invoices. b) in a competitive market analysis. c) in the SEC report. d) on the front of annual reports. 4. It is important to involve ______________ in the process of developing a mission statement. a) very few people to ease consensus-building b) as many managers as possible c) only those managers who will use the mission d) as wide a variety of upper-level managers as possible
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 07/21/2011 for the course BUS 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

Page1 / 4

Strategic Management Concepts and Cases Chapter 2 The Business Vision and Mission

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online