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Manipulation of social consciousness through mass media

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Manipulation of social consciousness through mass media Saida Arifkhanova, journalist Information is an important part of modern human life. Information is becoming a more  significant element of modern life along with education and the way people interact with  information today to a greater extent defines the level of their existence. Possession of information and education in 21-century determine a modern person’s status in  society. Along with the sphere of education, information field determines the fields of labour and  economy and influences the sphere of state politics. Manipulation of information and also  manipulation of social consciousness in our age are becoming a technology of programming  people’s behavior. Manipulating society one can destroy certain ideas in people’s minds and on  their ruins create new ideas and fundamentals, for example of a new ideology. Telecommunications system as a major joint of channels of information delivery obtains  dominating place in human environment. “Manipulation of information is akin to  disinformation…” scholar Vladimir Volkov writes in his “History of Disinformation”. He writes that  manipulation as destruction has three aims: 1. Demoralization of the nation by disintegration of groups making it up 2. Discrediting of authorities and their values 3. Neutralization of masses to prevent all forms of spontaneous behavior in favour of the rules  set and at a certain moment to peacefully bring to power a small group of people. Another researcher Sergey Kara-Murza in his book “Manipulation of consciousness” marks out  three major features of manipulation: 1. Manipulation is a kind of spiritual and psychological influence when the spirit and mental  structures of individuality are on target  2. Manipulation is a concealed influence the fact of which should not be noticed by the object of  manipulation 3. Manipulation influence requires considerable specialist skill and knowledge. Researcher Herbert Franke in his work “Manipulated man” writes as follows: “Under  manipulation in most cases we should understand a mental influence made secretly,  consequently to the detriment of those at whom it is aimed.” According to all these studies, manipulation of information through mass media is aimed at  society. In scientists’ opinions’, manipulation becomes necessary when the state is interested in  popularization of some ideas and tries to build an ideological foundation for justifying certain 
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measures of influence. Thus propaganda works directly for ideological needs of the state and  those at the head of the state.
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