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The Impact of News Exaggeration on the Viewers Preference for Private News Channels of Pakistan M.I. Subhani* Bhoordan* Syed Zohaib Tariq* Osama Faheem Siddiqui* Abstract The expansion of television channels and alternative information sources make establishing, maintaining and expanding television viewer market share increasingly difficult. Based upon ‘models of choice’, this exploratory study seeks to identify an impact of news exaggeration by private news channel of Pakistan on the viewers’ preference for news channel. A survey of 280 news channels viewers explored preferred
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Unformatted text preview: news channel and channel that exaggerates the news most. Descriptive statistics and graphs of viewers’ preference for news channel and most exaggerated news channel identified GEO news as the most preferred channel and the most exaggerated news channel as statistically significant. Key Words: preference; exaggeration ___________________________ *Corresponding authors email: [email protected] ; [email protected] ; [email protected] ; [email protected] ;...
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This note was uploaded on 07/21/2011 for the course BUS 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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