Unformatted text preview: • The roles and challenges of global market research (qualitative and quantitative, and the Internet as a tool in this research task) for developing effective global marketing strategies. • The role of the Internet in assisting global firms in the development of a global distribution and market entry strategy. • The universal and/or culturally bound ethical and moral conduct that may impact an organization’s globalization efforts....
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This note was uploaded on 07/21/2011 for the course BUS 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.
- Spring '11