Audience Research: Research on Chinese
television audience of three stages
September 21, 2010 Source: Anhui network of: Zhao Chen Shui Fook Seung Editor: Highland
China's radio and television broadcasting and to respect the audience's role in the
dissemination process of the fine traditions of reform and opening in 1978, expanding the
size of audience research, guiding the audience to work, work content and working methods
have greatly improved, improved and innovation.
So far, this process largely through three
First, the use of modern scientific method to survey the audience
The traditional audience research, is generally taken by the individual media access, phone
calls, open forums and other methods decentralized, fragmented and not the views
April 1982, Beijing Broadcasting Institute, the Beijing News
learned audience research group (head of the Chen Chongshan), the first sample was
drawn by computer, newspapers, radio and television transmission for the comprehensive
survey results, contact with the media to understand the behavior of the audience , interest
preferences, trust in news reports and the reasons for distrust and other factors, and
statistical analysis of the first audience with the computer survey data.
Survey results on
January 30, 1983, "China Daily" published.
Of the press recognized the Beijing survey
using modern scientific methods is the starting point for the audience survey, a landmark.
The spread of foreign scholars that Beijing survey, "the Communist Party of China resumed
the product of the ideological line of seeking truth from facts."
October 1983 and November, Zhejiang and Jiangsu province have been carrying out radio
and television system, sampling the first audience, the two provinces of radio and television
stations have actively participated in, the work of the Central People's Broadcasting
Department of Wang Juguang radio listeners and viewers of CCTV Liaison Group Chen
Ruoyu participated in the survey in Zhejiang.
Soon, Wang Juguang audience in the work of
the Department of Taiwan, established audience survey system; Chen Ruoyu in carrying out
investigations at the same time TV viewers set about establishing network television ratings.
The Central People's Broadcasting Station and China Central Television's exemplary role in
promoting the radio and television audience research system, as well as the formation come
from behind in the press situation.