Sensationalism: Lacra of profit
By: LUIS RAMIRO BELTRAN SALMON
The Dictionary of the Royal Academy of Spanish Language understand the
in general as
"impression that things in the soul through the senses"
and in particular as the
produced in the mood for an event or news of importance, "therefore,
defines the sensational as
that caused such a sensation.
General Dictionary of Journalism
José Martínez de Souza
means the tendency of some journalists to
"submit material that explores the
passions and baser interests of the public .
and notes that
"the engine that drives the tabloids
is the desire to sell, no matter too much respect for objectivity. "
of the English language as a means to
"the subject, language or stilo that
produces or is designed to produce startling or thrilling impressions or to excite and please
is a distortion of the news concerned, involves manipulation and deception
and, therefore, mocking the good faith of the public."
Consistent with this,
José Luis Gálvez
have this perception of the
"You have to understand, then to
as the tendency to present the
most striking aspects of a story or event to produce a sensation or emotion:
compassion, suffering, tears, joy, anger, fear, wonder.
It is detrimental to the excitement
value of information and reflective and critical thinking. "researcher
said this kind of
"With a striking design, headlines, photographs and
illustrations suggestive and use of contrasting colors," makes a discretionary management of
contents on breaking the law -
kidnapping, drug trafficking, unauthorized use
- a accepted morality -
rapes, abuse of authority, corruption,
etc .- normal or
And explain that
as to this content,
draws on everyday affairs of the community that are realistic in terms of form, uses a simple and
colloquial language, including adjectives biased and appeals to the black humor and irony , all to
make the recipient feel eyewitness.
is therefore a management strategy aimed at attracting media coverage in any
way possible the public's attention to news that provoke strong emotions in him at any price.
handled those emotions so that people react, psychic and physical, messages