A Guide to Case Analysis Thopmson - A Guide to Case...

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A Guide to Case Analysis I kept six honest serving men (They taught me all I knew): Their names are What and why and When: And How and Where and Who: Rudyard Kipling
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Introduction: In most courses in strategic management students use cases about actual companies to practice strategic analysis and gain experience in the task of crafting and implementing strategy. A case sets forth, in a factual manner, the events and organizational circumstances surrounding a particular managerial situation. It puts readers at the scene of the action and familiarizes them with all the relevant circumstances. A case on strategic management can concern a whole industry, a single organization or some part of an organization. The essence of the student’s role in case analysis is to diagnose and size up the situation described in the case and then to recommend appropriate action steps. Benefits to the students: The case approach to strategic analysis is, first and foremost, an exercise in learning by doing. Because cases provide you with detailed information about conditions or problems of different industries and companies, your task of analyzing company after company and situation after situation has the twin benefit of boosting your analytical skills and exposing you to the ways companies and managers actually do things. Most university students have limited managerial background and fragmented knowledge about companies and real life strategic situations. Cases help substitute for on-the-job experience by: 1. Giving you broader exposure to a variety of industries, organizations, and strategic problems 2. Forcing you to assume a managerial role ( as opposed to that of just an onlooker) 3. Providing a test of how to apply the tools and techniques of strategic management and; 4. Asking you to come up with pragmatic managerial action plans to deal with issues at hand Objectives of Case Analysis: 1. Increase your understanding of what managers should and should not do in guiding a business to success 2. Build your skills in sizing up company resource strengths and weaknesses and in conducting strategic analysis in a variety of industries and competitive situations 3. Get valuable practice in identifying strategic issues that need to be addressed, evaluating strategic alternatives, and formulating workable plans of action 4. Enhance your sense of business judgment as opposed to uncritically accepting the
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This note was uploaded on 07/21/2011 for the course BUS 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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A Guide to Case Analysis Thopmson - A Guide to Case...

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