mphil - Research Master in Marketing The Research Master in...

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Unformatted text preview: Research Master in Marketing The Research Master in Marketing program trains business, psychology, and engineering students in applying advanced econometric and statistical methods to marketing problems of companies. It is an in-depth study program focused on cutting-edge research in marketing. We only allow a limited number of motivated students into the program. This allows us to train our students extensively in setting up research studies. The Research Master in Marketing is a two-year in-depth course of study. Candidates already in possession of a Master degree will be able to join the program in a tailor-made second year, in which they are required to complete some additional coursework offered in the 1 st year of the Research Master to compensate for any deficits. Which courses are offered in the Research Master in Marketing program? Bachelor students entering the 2-year Master program, will be taking the following subjects: Year 1- Marketing Models (6 ECTS) - Quantitative Models in Marketing (6 ECTS) - Market Assessment (6 ECTS) - Consumer Behavior (6 ECTS) - Economic Foundations of Strategy, Organization, and International Business (6 ECTS) - Research Methods (6 ECTS) - Empirical Research in Business (6 ECTS) or Social Influence (6 ECTS) - 18 ECTS electives to be chosen in consultation with the educational coordinator from - Quantitative Methods for Business (6 ECTS) - Experimental Research (6 ECTS) - Survey Methodology (6 ECTS) - Industrial Organization for Business (6 ECTS) - Econometric Theory (6 ECTS) - Multivariate Statistics (6 ECTS) - Affective Processes (6 ECTS) - Social Psychological Theories (6 ECTS) - Behavioral Foundations of Strategy, Organization, and International Business (6 ECTS) - Analysis of Multilevel and Longitudinal Data (6 ECTS) Year 2- Advanced Topics in Marketing 1+2 (6 ECTS) - Structural Equation Models (3 ECTS) - Research Master thesis (30 ECTS) 21 ECTS electives to be chosen in consultation with the educational coordinator from - Theory-Based Econometric Models in Marketing (3 ECTS) - Advanced Strategy and International Business (6 ECTS) - Microeconometrics (6 ECTS) - Panel Data Analysis of Microeconomic Decisions (6 ECTS) - Affective Processes (6 ECTS) - Social Psychological Theories (6 ECTS) - Analysis of Multilevel and Longitudinal Data (6 ECTS) - Other Research Master/Master course Candidates already in possession of a Master degree will be able to join the program in a tailor-made second year, consisting of 42 ECTS course work and a 18 ECTS thesis: - Marketing Models (6 ECTS) - Quantitative Models in Marketing (6 ECTS) - Consumer Behavior (6 ECTS) - Advanced Topics in Marketing 1+2 (6 ECTS) - Structural Equation Models (3 ECTS) - Research Master Thesis (18 ECTS) - 15 ECTS electives to be chosen in consultation with the educational coordinator What is the content of these courses?...
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mphil - Research Master in Marketing The Research Master in...

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