Television, journalism and audiences: an approach to its study in Latin America *
JENNY Newball BUSTAMANTE
Universidad de Los Andes
About the crisis of television journalism that dominates Latin America, as reflected in recent diagnoses of
different nature and origin, the author proposes in-depth look at the audience understood as subject and
emphasizes the importance of considering within the reception studies specificity of television genres.
Keywords: ENTERTAINMENT, TELEVISION JOURNALISM, HEARINGS, journalistic genres.
According To Recent diagnosis of Different nature and origin, the Latin American television journalism is
Due to this, the author Proposes an in depth investigation of the Audience, as Understood
Subjects (individuals), and Emphasize the Importance of considering in the analysis of reception the
specificity of the television genres.
Key words: RECEPTION, TELEVISION Journalism, Audience, journalistic GENRES.
"No dramas and
live this great marginalized citizens."
About the issue of television
genres in reception studies, we use the words of journalist Marcelo Canellas speaking at a recent seminar
on quality journalism, media and social demands of Latin America, organized by the Corporación Andina
de Fomento ( CAF) and the Fundación Nuevo Periodismo Iberoamericano (FNPI).
Now comes the quote in context: "If 80% of Brazilians are reported only through television, because
hunger and ignorance have moved much further behind the writing, it is noteworthy that not only soap
that huge marginalized citizens.
Each day, Monday through Saturday at 8 pm, between 65% and 70% of the TV-front of which sit 40
million people-tune the
Jornal Nacional Rede Globo
"(CAF FNPI, 2006 : 10).
To the light of some of the
ideas and opinions expressed in the same scenario, Latin American audiences of these programs seem
to be as numerous as hardly apprehended:
• While the dominant journalism in Latin America is done in radio and television, the media agenda has
moved away from the demands of the public, yet the public reduced its reliance on the media (at CAF and
FNPI Vargas, 2006 : 11).
• The credibility of journalists approached the sellers of used cars or the politicians, the public has
noticed that many journalists have abandoned their duties (CAF FNPI Muñoz, 2006:15).
• Paradoxically, chronic gender how pornomiseria red or have in his favor the possibility of proposing an