strategic_managment_sega_case_studie_eng_07_2004

strategic_managment_sega_case_studie_eng_07_2004 -...

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Unformatted text preview: Strategic Management Case Study: Rivalry in Video Games (Robert M. Grant) Client: SEGA „Strategic Management“ MBA-Entrepreneurial Management Berlin School of Economics (FHW) Lecturer/assessor: David Palmer Autor: Dipl. oec. troph. (Univ.)/ cand. MBA Bernd Fischl Dekan-Häusler-Str. 23 94234 Viechtach Tel.: 0170/5022577 Email: bernd.fischl@videostar24.de www.videostar24.de 11. Juli 2004 2 Index Introduction ..............................................................................................................4 1 Basic problem in the specific market......................................................................5 2 Analysis of the present situation .............................................................................6 2.1 Porters-Five-Forces...................................................................................................................... 6 2.1.1 Industry competition............................................................................................................... 7 2.1.2 Suppliers.................................................................................................................................. 7 2.1.3 Potential entrants..................................................................................................................... 8 2.1.4 Substitutes............................................................................................................................... 8 2.1.5 Buyers...................................................................................................................................... 9 2.2 SWOT-Analysis SEGA ................................................................................................................ 9 2.2.1 Strength ................................................................................................................................... 9 2.2.2 Weaknesses...........................................................................................................................10 2.2.3 Opportunities.........................................................................................................................10 2.2.4 Threats...................................................................................................................................10 3 Analysis of the specific items of the video games market ...................................11 4 Offered possibilities to solve the problem ............................................................12 4.1 Leave the market for video games ............................................................................................12 4.2 Merger with a big player ...........................................................................................................12 4.3 Speation.............................................................................................................................12 5 Chosen solution “Specialization” with explanations...........................................13Chosen solution “Specialization” with explanations....
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This note was uploaded on 07/21/2011 for the course BUS 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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strategic_managment_sega_case_studie_eng_07_2004 -...

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