Course outline - Iqra University MBA Program Strategic...

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Iqra University MBA Program Strategic Management Instructor : Prof. Mohammad Ahsan Durrani Address : [email protected] Pre-requisite : Marketing Management, Human Resource Management, Organization Behavior, Financial accounting, and Financial Management Introduction: Strategic management is a capstone, integrative course for graduating business students. This is an exciting challenging course that focuses on how firms formulate, implement, and evaluate strategies. Strategic management concepts and techniques are studied. Students use all the knowledge acquired from prior business courses, coupled with new strategic-management techniques learned, to chart the future direction of different organizations. The major responsibility of students in this course is to make objective strategic decisions and to justify them through oral and written communication. I have attempted to design this course taking the following consideration 1. Discuss a reasonable comprehensive description of various strategic management concepts, tools and techniques that are useful in understanding Strategic Management 2. Through experiential exercises and case analysis apply the strategic management techniques in making objective strategic decisions. . Overall Course Objectives: Strategic Management, focuses on organization as a whole and its transactions with its environment. This course being a capstone course integrates functional courses in marketing, accounting, finance, management., production/ operations management, information system and economics. The overall goals are: To develop a framework of analysis to enable students to identify central issues and problem in complex, comprehensive case; to suggest alternative course of action; and present well supported recommendations for future action To develop conceptual skills so that students are able to integrate previously learned aspects of corporations. To develop skills to analyze and evaluate, both qualitatively and quantitatively, the performance of people responsible for strategic decisions To bridge the gap between theory and practice by developing an understanding of when and how to apply the concepts and techniques learned in earlier courses in marketing, accounting, finance, management, production and information systems To develop a better understanding of the present and future environments in which corporations must function To develop analytical and decision making skills for dealing with complex conceptual problems in an ethical manner Expected outcomes of the Course: At the end of the course, the students will be able to: Scan the external environment of any organization and identify the key aspects environmental factors having an impact on the performance of the overall industry and the company being analyzed Using Michael Porter’s Framework evaluate the overall attractiveness of the industry Identify the various strategic groups operating within the industry Identify the drivers of change for the industry
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This note was uploaded on 07/21/2011 for the course BUS 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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Course outline - Iqra University MBA Program Strategic...

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