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Unformatted text preview: RESEARCH ABSTRACTS The research studies have been classified into different segments such as Program Segmentation, need assessment for radio and TV, educational television, television news channels, television and social behavior, Television Advertising, and researches in the area of radio and information technology. Segment wise research studies have been given in separate captions. PROGRAM SEGMENTATION: Study of program segmentation of Educational Television Channels. Unpublished Masters- level dissertation, AVRC, DAVV, Indore (2004). Investigator: Narain Patidar Supervisor: Dr. Akhilesh K Singh. The objectives of the research were to study the programming pattern of Educational Channels with respect to time slots, content, discipline, duration and repeat telecast and also to prepare a guideline for the broadcasters of Educational Channels. The research design was qualitative in nature and was a case study. The sample of this research was three educational channels namely Discovery, National Geographic and Animal Planet. The tools used to collect data were: - 1. Program Schedule Guide acquired from the channels official website. 2. Program Analytical Guide prepared according to different variables. The data was analyzed using content analysis, frequencies and percentage. The findings stated that the time slot preferred most by Animal Planet was 1 am to 6 am, by Discovery was 6 am to 12 pm and by National Geographic was 12 pm to 4 pm. Most preferred time duration by National Geographic and Animal Planet was 30 mins. followed by 60 mins. and then by 120 mins. Discovery preferred 60 mins. and then 30 mins. programs. Discovery and National Geographic telecasted maximum programs on Technology and Wild life but apart from them variety of programs according to time slot and viewers interest are shown. Programs could be divided into three disciplines Physical Science, Natural Science and Social Science. Animal Plant concentrated on programs of Natural Sciences. Discovery and National Geographic showed most programs concerning Social Sciences followed by Physical Sciences and then Natural Sciences. The number of repeated programs is quite similar for all the three channels. Approximately about 25% of the programs are repeated with maximum repetitions on the same day or on the very next. Study of Program Segmentation of Entertainment Television Channels. Unpublished Masters-level dissertation AVRC, DAVV, Indore (2004). Investigator: Mustafa Chawaniwala Supervisor: Dr. Prabhakar Singh With the flood of channel in the present scenario, to reap maximum benefits to the emerging channels and broadcasters and to provide a guideline for the broadcasters to offer maximum to their viewers. In this research the programming pattern of entertainment channels with respect to programs category, time slot, target audience, duration, old stock programs, repeat telecast pattern were studied. For this three entertainment channels were picked up (Sony, Zee & Star) and the approach adopted for...
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This note was uploaded on 07/21/2011 for the course BUS 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.
- Spring '11