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Tabloids, MYTH, REALITY AND TRUTH By Ronald Grebe This presentation is intended to offer some thoughts on problems and challenges facing the Bolivian tabloids about its contents, and the principal measurement parameter whether it should be ethical problems. If the problem of poor quality would be reduced to tabloid bad taste, would be located in the aesthetic realm, and reflections are not justified, because you can not force people to have good taste. But as this Poor quality means recurring breaches of journalistic ethics (damage the honor and honor, invasion of privacy and intimacy, sensationalism among others) then falls within the scope of this reflection. INTRODUCTION .- In a democratic state the media should play a public service that has to be realized through a public interest information truthfully and impartiality, and offering a variety of news ranging from politics, economics to culture, education and entertainment of interest to society as a whole. This press public service depends not only on their actual impact on the patterns of behavior and citizenship education but that the same for exist, requiring readers to purchase a print and of course the advertising. So one of the challenges facing civil society in Bolivia is precisely knowledge of the media in general, and in the press and content, in particular. The issue of media and content plays an important national problem, because the media ever reach greater power and influence. The press lives here and in other countries an important moment and can not be ignore its impact, however, is unsatisfactory as regards ethical quality of the printed content. The main problem is, in other words, not the essence of a warning media ethics, or at least to some newspapers to make efforts to provide the reader a social product quality. In this regard, it should make some remarks, under the ethical problems of social communication that seeks to determine what ought to be in exercise of the journalistic profession and the use of the media. Page 2 To do otherwise would leave out such sensitive aspects of the media communication, such as developing the communications phenomenon, the concentration capital, supported the incorporation of new technologies - that is ideological and policy and in no way neutral - and even the increasingly features business and
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in the Most of the cases mercantilist. We can therefore say that: First .- The press is not good nor bad per se. In any case the positive or negative is located in the contents of the press, ranging from news to the entertainment supplement, through the comments, advertising or sections specialized. Second .- In relation to a possible discussion on the need for power public must, by law, regulate the contents of the press, our answer is in doubt because the legislation is intended in this area delineate specific constitutional scope of freedom of expression and information, which are respect for privacy, peace and public order.
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This note was uploaded on 07/21/2011 for the course BUS 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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