SAMPLE QUESTIONNAIRE 1 - Questionnaire CONSUMER BEHAVIOR...

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Questionnaire CONSUMER BEHAVIOR PART-I — Behavior 1. Is bread consumed at your house? 1.1. Yes 1.2. No (Please proceed to Part-II on page 3) 2. Who purchases the bread for your household? (Tick all that apply) 1.1. Myself 1.2. Male member of the family 1.3. Female member of the family 1.4. Servant 1.5. Other, please specify ___________________________ 2. How often do you purchase bread for your household consumption? (Tick only one) 2.1. Always 2.2. Sometimes 2.3. Never 3. Which of the following bread brands are you aware of? (Tick all that apply) 3.1. Dawn 3.2. Bake Parlor 3.3. Morning Fresh 3.4. Wonder 3.5. Vita 3.6. Harry’s 3.7. Brady’s 3.8. If other, please specify ___________________________ 4. What kind of bread is usuall y preferred at your house? (Tick only one) 4.1. Unbranded/Bakery 4.2. Branded/Company 5. What size of bread is consumed at your house? (Tick all that apply) 5.1. Small (about Rs. 15) 5.2. Medium (about Rs. 25) 5.3. Large (about Rs. 30) 6. Which of these brands of bread were consumed at your house in the last one month ? (Tick all that apply) 6.1. Dawn 6.2. Bake Parlor 6.3. Morning Fresh 6.4. Wonder 6.5. Vita 6.6. Harry’s 6.7. Brady’s 6.8. Unbranded/Bakery 6.9. Other, please specify ___________________________ 7. Which of these brands of bread was mostl y consumed at your house in the last one month? (Tick only one) 7.1. Dawn 7.2. Bake Parlor 7.3. Morning Fresh 7.4. Wonder Consumers — 1
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7.5.
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This note was uploaded on 07/21/2011 for the course BUS 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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SAMPLE QUESTIONNAIRE 1 - Questionnaire CONSUMER BEHAVIOR...

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