target market - Nintendo Wii Marketing Plan for Marketing...

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Unformatted text preview: Nintendo Wii Marketing Plan for Marketing Management Brian Moats 2/13/2008 2 Executive Summary This marketing plan is looking at Nintendo's Wii. This innovative hardware has really changed the way people, young and old, look at gaming. Considering the Wii has only been out a year and four months, this is a extraordinary feat. Nintendo has been keeping gaming alive since 1985 with the release of the original Nintendo (Famicom in Japan) and still keeps the true spirit of gaming alive today. For thoughts from the President of Nintendo, look at pages 4-5 of the 2006 Nintendo Annual Report. 3 Contents Situation Analysis ........................................................................................................................... 4 Internal Environment .................................................................................................................. 4 Key Executive ......................................................................................................................... 4 Board of Directors................................................................................................................... 4 Employees ............................................................................................................................... 4 External Environment ................................................................................................................. 4 Customers ............................................................................................................................... 4 Competitors ............................................................................................................................. 5 Media ...................................................................................................................................... 5 Suppliers ................................................................................................................................. 5 Distributors ............................................................................................................................. 5 SWOT ......................................................................................................................................... 5 Strengths ................................................................................................................................. 5 Weakness ................................................................................................................................. 6 Opportunities........................................................................................................................... 6 Threats..................................................................................................................................... 7 Marketing Objectives ...................................................................................................................... 8 Marketing Strategies ....................................................................................................................... 9Marketing Strategies ....
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This note was uploaded on 07/21/2011 for the course BUS 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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target market - Nintendo Wii Marketing Plan for Marketing...

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