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Raw Materials ± The Video Game industry uses a lot of plastic resources and requires the use of scarce
metals for its hardware. Given the negative public view on large amounts of non-biodegradable waste
product, manufacturing processes and the use of valuable raw materials in the virtual video game console
need to be carefully considered.
Energy usage and efficiency- The National Resources Defense Council (NRDC) recently published a
study on American energy usage with specific regard to game consoles and found that game consoles
consume roughly 16 billion kilowatt hours annually(see figure x). These finding were based on the
assumption that half of the consoles are left on or on standby after use. A console that has timed
automatic shutdown, as the virtual gaming console does, reduces this energy wastage.
Health related concerns± There is a general perception that frequent video gaming has a negative impact
on a person health. ³However this perception may subject to change as research shows contrasting
outcomes that there is the view that considers such side-effects to be 'relatively minor or temporary'
(Griffiths 2002) and that finds playing computer games is comparable to a mild intensity exercise: with
normal use, playing may neither improve nor harm physical fitness (Emes 1997)´
Fashion Trends: Video Game console purchases are often made according to similar purchases made in
a consumer¶s social reference groups. Word of mouth and peer reference can play a crucial role in the
choice of video game consoles.
Networkingcapabilities± the ability to connect to a large number of players online through a portable
console has a definite cultural factor as the popular use of online networks determine the success of the
addition of these features.
Recreational Alternatives- changes in the demand for video game console may be created through a
shifting trend in choice of recreational methods. Advances in the market for other toys and games could
play an important role. TO BE INCLUDED IN THE APPENDIX :...
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- Spring '11