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Unformatted text preview: MACROECONOMIC FACTORS INFLUENCING THE VIDEO GAME CONSOLE MARKET
Age is the main demographic factor affecting the market for video game consoles although common
misconceptions are that the market is mainly comprised of teenagers. Recent Studies shows that the
largest market sector of video game console purchases are teenagers or young adults. ESA demographic
data shows that America¶s average game player¶s age is 34 and the average age of game purchasers is 40
(see article x)
Generational factors play a big role in the market sector of gamers who purchase more than one game
console, buy the latest version and buy games into adulthood. In 2010 26% of gamers were over 50.
There is a definite generational factor as many of the consumers were in their teens when the mass video
gaming culture began and now are in their 40s or 50s and have retained their gamer status, therefore are
also ready to adopt new products.
Gender is another factor that should be noted. Female gamers are a large portion of the video console
market although significantly less than their online gaming counterparts. ESA research predicts that 40%
of video game players are females.
Household income ± studies have shown that video games in the toys and games market are able to gain
a significant share of the market the larger the average household incomes are of a given market segment
or particular r...
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This note was uploaded on 07/21/2011 for the course BUS 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.
- Spring '11