Unformatted text preview: segments reside. Ownership of manufacturing, distribution, and exporting firms also vary in different
countries and will need to be considered before launching a worldwide market strategy.
Trade Barriers -The trade and product specification restrictions on use of certain technology and/or
products as well as licencing and exporting costs of the distribution and sale of various product
categoriesdiffer between countries/regions and will have a large impact on the competitiveness of the
virtual video game console. This can be in the form of trade barriers or indirect barriers through the use of
health and safety standards, product labelling and advertising laws and restrictions.
Intellectual Property Rights - Legal issues in country of sale, aside from aforementioned industry
regulations, include trademarks, copyrights, licensing, patent applications, online ownership, and revenue
recognition.Piracy and counterfeiting issues will need to be considered. It has become an accepted
practice for the console manufacturers to lose money on the hardware and to recover the loss by charging
high licensing fees to game publishers and developers. IPR standards are weakly enforced in many
emerging markets with large market potential such as China, Br...
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- Spring '11
- Video game console